As part of Mood's marketing strategy, I worked with the Marketing Director to redesign key parts of the company website. My scope covered new pages, improvements to existing ones and the visual resources needed to showcase Mood's solutions.

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I designed and shipped a new home page, upgraded the solutions pages, and the products pages.

I also optimized user journeys across the site and presented an ergonomic audit with concrete recommendations which lead to the A/B test.

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To validate the new home page, I set up a one-month A/B test: I defined the metrics, built the database in GrowthBook, created the tracking triggers in Google Tag Manager and orchestrated the campaign. The results confirmed the new version's impact and is now published on the website.