ASSA ABLOY’s main website brings together multiple market segments and security solutions through a complex brand ecosystem. My role was to improve how users navigate this ecosystem and reach the solutions most relevant to their business needs.

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Working closely with sales teams, I translated commercial objectives into clear user journeys, ensuring that the information presented matched both business priorities and user expectations. I also worked on UX/SEO audits, responsive optimization and new page design to continuously improve the overall digital experience.